Privacy policy

Last Updated: May 23, 2026

At aurumuus, your privacy is a priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our online store.

We operate in compliance with applicable United States federal laws (including the Federal Trade Commission Act) and state-level consumer privacy frameworks (including California, Virginia, Colorado, Connecticut, Utah, and other applicable state laws).

Who We Are

aurumuus is the business entity responsible for processing your personal data.

Store Name: aurumuus
Physical Address: 1746 Billview Dr, Lancaster Pennsylvania 17601, United States
Email: help@aurumuus.shop
Phone: +1 (937) 071-0945

Information We Collect

We collect several types of information to provide our services and ensure a smooth shopping experience:

Identity & Contact Data: Name, email address, phone number, billing address, and shipping address.
Transaction Data: Details about payments, order history, and products you have purchased. (Note: We do not collect or store full credit card numbers; all payment transactions are handled by secure, encrypted, PCI-DSS compliant third-party payment processors).
Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and device identifiers.
Usage Data: Information about how you interact with our website, pages viewed, links clicked, and search terms.
Marketing & Communications Data: Your preferences regarding receiving marketing updates from us and your communication history with our support team.

How We Use Your Information

In the US, we use your data based on legitimate business purposes, including:

Order Fulfillment: Processing your payment, organizing shipment with carriers, and sending tracking updates.
Customer Support: Responding to your questions, processing returns, and resolving transactional issues.
Fraud Prevention & Security: Monitoring traffic to detect malicious activities, prevent chargeback fraud, and maintain site integrity.
Marketing (With Opt-Out): Sending promotional emails about new products, discounts, or abandoned cart reminders if you have signed up for our newsletter.

US State Privacy Rights (CCPA/CPRA & State Frameworks)

Depending on the state you reside in (such as California, Virginia, Colorado, etc.), you have specific statutory rights regarding your personal information:

Right to Know & Access: You can request a clear list of the categories and specific pieces of personal data we have collected, used, and shared.
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Delete: You can request that we delete personal data collected from you, subject to certain legal exceptions (such as maintaining data to fulfill an active order or complete tax obligations).
Right to Opt-Out of Sale or Sharing: We do not sell your personal data to third parties for monetary compensation. However, we may share information with advertising partners for cross-context behavioral advertising (targeted ads). You have the right to opt-out of this sharing.
Right to Non-Discrimination: We will never deny services, provide a different quality of service, or alter prices because you have exercised your legal privacy rights.

To exercise any of these state-level rights, please contact us directly at help@aurumuus.shop.

How We Share Your Data

We disclose your data only to trusted operational partners necessary to run our e-commerce business:

Service Providers: Secure payment gateways (e.g., Shopify Payments, Stripe, PayPal) and cloud-hosting infrastructure.
Logistics & Delivery Partners: Domestic shipping networks (USPS, FedEx, UPS, DHL) to physically deliver your orders.
Marketing & Analytics Tools: Automated email marketing software and analytical platforms (like Google Analytics) to help us understand web traffic.
Legal Compliance: Public and legal authorities if required by a valid subpoena, court order, federal law, or to protect our brand's legal rights and fight fraud.

Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels to remember your shopping cart items, analyze site performance, and customize your experience. You can adjust your browser settings to refuse cookies or manage them via our integrated onsite privacy settings banner.

Data Retention

We retain your personal details only as long as required for commercial and legal requirements:

Order and Transaction Records: Kept for at least 3 to 7 years to comply with US internal revenue laws (IRS), accounting requirements, and state tax audits.
Marketing Subscriptions: Kept continuously until you actively unsubscribe via the link in our emails or request removal.

Children’s Privacy

Our store is intended strictly for general audiences. We do not knowingly collect, share, or market to personal information from children under the age of 13, in strict alignment with the Children's Online Privacy Protection Act (COPPA).

Data Security

We utilize industry-standard Secure Sockets Layer (SSL) and Transport Layer Security (TLS) encryption protocols for all data transmission. Internal access to your personal information is physically and digitally restricted to authorized personnel who require it to complete their business tasks.